Search Engine Top Placement Tips and Techniques

The most important part of your optimization strategy is deciding on the best keywords to use for your website or product. You want to use keywords that attract the highest amount of searches on the search engines with the least amount of competitors.

a Good tool to use when researching your keywords is Google's Keyword Tool. It will provide you with suggested keywords as well as the number of monthly searches and level of competition.

The next step will be to use the keywords that you have chosen effectively to ensure a high ranking on the search engine results pages. You need to look at the following:

• Your main keywords should be incorporated into your domain name
  
• Make use of your main keywords in your title.
• Your keywords should be used throughout your page. Look at using a keywords between 3 - 6 times for every 100 words to prevent spamming.
• The meta description and tags for a website should always contain your keywords.
• Use your keywords as anchor text in article links and any links back to your site.
• Always remember that your customers must be able to read your pages. Do not write your pages for the search engines only!

It is very important to take your time when deciding on the keywords that you will be using. Mistakes made at this stage of the optimization process can and will be very costly and time consuming to rectify.

In order for search engines to allocate importance to your site and rank it high on the search engine results pages, you need to optimize it effectively. Easier said than done!

Organic search results are the most effective low cost traffic generating option. Pay-Per-Click advertising is effective, but costly, and only generates traffic as long as you pay for the advertisement

The following processes will assist you with the optimization of your site:

• Submit your site URL to the search engines.
• Submit your site URL to online directories (some are free some not).
• Make use of article marketing to promote your site and generate links back to your site.
• Bookmark your site on social sites.
• Secure reciprocal backlinks from reputed sites with similar content.
• Use relevant forums and blogs to generate one-way links back to your site (some forums and blogs use no-follow tags while some use do-follow tags - make use of both).
• Video marketing is a very effective tool to use.
• Make use of social media marketing to promote your site and generate backlinks (Twitter, Facebook, Digg).
• Make use of fresh and unique content on your site.

Optimization can be time consuming and it is worth your while to have a look at some of the SEO service providers available online.